Carlson Marketing is the world’s leading relationship building company. Carlson Marketing designs and delivers loyalty, engagement and event programs for some of the world’s best known brands.
Carlson Marketing’s two global service offerings – Brand Loyalty and Engagement & Events– are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.
Headquartered in Minneapolis, MN, Carlson Marketing has large regional offices in Toronto, London and Sydney.
For more information about Carlson Marketing, please visit www.carlsonmarketing.com.
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Jeff Balagna, President and Chief Executive Officer, Carlson Marketing, Executive Vice President, Groupe Aeroplan Inc.Jeff Balagna is President and Chief Executive Officer of Carlson Marketing and Executive Vice President, Groupe Aeroplan. He has served as an Executive Vice President of Carlson and is a member of the Carlson Executive Committee. |
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With more than 27 years of experience, Jeff is a seasoned executive with broad marketing and general management expertise. His career spans multiple industries and includes stints at prominent brands including GE, Ford and Medtronic. Before joining Carlson, Mr. Balagna served as Chief Administrative Officer at Medtronic, the world’s largest medical device company for four and a half years, where he managed global and quality operations, oversaw the creation of a shared services organization, and served as the companies first Chief Information Officer. Prior to Medtronic, he was with GE as General Manager-Operations of its USD 4 billion Medical Systems Americas division and directed that group to greater than 20 percent per year record growth. He has also held executive roles at Ford Motor Company, and was the founder and CEO of DataComm, Inc.
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